From Viral Dance Challenges to Sales & Growth: An Ultimate Guide to TikTok Marketing for Business

Welcome to the wild and wacky world of TikTok marketing for business! If you thought TikTok was just for dancing teens and goofy challenges, THINK AGAIN! This social media platform is the new frontier for savvy business owners looking to reach millions of potential customers in a fresh and fun way. 

With TikTok marketing for business, you can go from a small-time startup to a viral sensation, and we're here to show you how. 

So grab your phone, and your best dance moves, and get ready to learn everything you need to know to make your business a TikTok success story. Let's get started!

 

Our Discussion

• Introduction.

• History of TikTok & Its Growth.

• TikTok's Rise in Popularity & Significance as a Marketing Platform.

• Type of Contents on TikTok for Marketing.

• How to Create a TikTok Marketing Strategy.

• What are The Best Practices for TikTok Marketing?

• Measuring the Success of your TikTok Marketing.

• The Bottom Line.

History of TikTok & Its Growth

TikTok is known to you. But do you know what TikTok was? Here’re some unknown facts and the history of your favorite app TikTok.

ByteDance, a Chinese technological company released TikTok in 2016 only for China. But later in 2017, TikTok was put to sea for internationals. And on 9 November of the following year, ByteDance paid almost $1 billion to snap up musical.ly for TikTok to increase Sales and Growth. Before being integrated with musical.ly, TikTok had 100 Million users. But the ratio changed to 300 Million after uniting.

At the beginning of 2018, it rated first among free download apps for both the Apple App Store and google play store. Amelioration collaborated with short videos and social media marketing in 2019. But the Panadamic in 2020, TikTok beat its records and got users up to 800 Million.

Following this, in September of next year, it had extended 1 billion users and drawn $4 billion in advertising bunce. 

At present, TikTok is accessible in more than 150 different markets. Workrooms of TikTok are in Moscow, Mumbai, Beijing, Los Angeles, Seoul, and Tokyo.

TikTok for increasing Sales and Growth is an influencing issue. Isn’t it? 

TikTok videos are rambling on the social media platform 92% of viewers take action instantly after watching a short. 15-30 seconds clips have more supremacy on the mind than a 2-3 page description writing of a product. 

 

TikTok's Rise in Popularity & Significance as a Marketing Platform

TikTok is popular with you as an entertainment source. But is that the boundary of it?

No! It’s not. It has popularity in multiple dimensions. There’s some attestation that makes you believe.

• Android users go through TikTok almost 20 Hours a month.
   

• TikTok is the most seized and utilized app now.
   

• Users try to make a different combination with TikTok shorts making them unique.
   

• 79% of user find TikTok bounce their mind with videos.
   

Day by day, TikTok marketing is coming to light rapidly. So a typical promotion that hassles a product's grade doesn't work. A funny, unique, informative set of shorts hit the spot. The main motive is to get viral and grab consumers. 

You can note some significance of TikTok as a marketing platform:

• In 2021, social media marketing through TikTok reels and TikTok shorts increased by 255%.
   

• 18% of broadband users are able to get TikTok bulletins.
   

• TikTok leaves a mark on marketers.
   

• Collaborating with influencers helps to uplift 193% of views.
   

• TikTok trend marketing is converting shopping to a boundless arc.
   

• Users get motivated by TikTok advertising, TikTok influencer marketing, and TikTok video marketing to buy some stuff without any intention of buying.
   

• 57% impressions are reached by adding a sparking caption.

Don’t you think coping with popularity needs some guidelines for marketing?

Guide to TikTok Marketing for Business Growth is a sum of some tips and tricks. That includes creating and promoting a TikTok business account, TikTok advertising, TikTok influencer marketing, TikTok video marketing, TikTok audience targeting, TikTok dance challenges for business, TikTok ROI measurement, and overall quality.

These can be varied from content to content.

 

Type of Contents on TikTok for Marketing

Every marketing platform has some pinpoint of its own. Which makes it unique. But need to focus on the main topic. The topic can be humor, educational, local, or trends.

Let's wrap up the topics and find the best type of content below.

Short-form Videos

For TikTok, the duration of these bumpers is no more than 1-1.5mins. In rush life, we need everything in minutes. Based on a Benchmarket report, more than 68% of users are comfortable watching videos in under one minute.

It added that 51% of content creators invest here, and 38% are planning to invest.
 

Lip-sync Videos

Lip synchronization is the concept of tone with a song or a famous dialogue. 

Don’t think it’s cringe. Viewers may stack on the business screen by hearing their familiar tune.
 

How-to Videos

A short video with descriptions of your product is a slice of TikTok advertising.

Create a video with some replies of how what, and when regarding your object to promote your brand.
 

Influencer Collaborations

TikTok influencer marketing is a hook-up with content creators such as famous Actors, Players, or motivational speakers creating a clip and promoting a brand.

A cosmetic brand named Too Faced Cosmetics launched their goods Damn Girl mascara, cooperated with influencer Kristen Hancher and marketed their product with #TFDamnGirl.

Videos had been watched 150K times overall by users. 

User-Generated Content 

It’s a kind of term where users promote the brand, not the brand by themselves.

It can be a clip with the review or how to use it as well as proofs of the specific product.
 

Live Streams

Put on your phone, go to TikTok, and start a live video showing product and grabbing attention. Pair it with TikTok influencer marketing and live with a public figure.

The ratio of TikTok ROI measurement of your brand will be unpredictability high.

Behind-The-Scenes Content 

It may be a description content of your brand. It reveals the real identity of the brand with its type of services, inventions, and others.

It goes perfectly with the content.

 

Challenges

TikTok dance challenges for business are familiar to you! As a TikTok user, you must complete those types of dares at least once. Can you mention one of the challenges you like the most? Anyway, brands participate in these challenges for branding.

Innovative one! Isn’t it?
 

Interactive Content

It encourages your buyers to purchase through like, comments, and shares. It includes stickers and popups. GIFs. The rate of subscribers reached almost 150%.

For example,  Sour Patch Kids gained a 136% hoist by providing share options.
 

Product Demonstrations

It’s a kind of demo short for potential consumers. If your brand is new, go for this content promotion. End the clip with a question. It’s a trick to receive a request for upcoming videos.
 

Storytelling

Add event triggers such as putting your point of view, journey, ups, and downs, and ideas of your brand. In short, expose your brand. Memorability is stimulated by event triggers.
 

Seasonal Content

TikTok trend marketing! Is it familiar to you?

Yes! Go with the flow. Focus on the controversy, trendings, and highlightings.
 

Influencer Takeovers

It’s a kind of strategy where a leader, a known person, own your brand for a certain period and post in the place of the brand. Variations in the post are more consuming to the consumers.

 

How to Create a TikTok Marketing Strategy

Success depends 60% on a suitable plan. Same for TikTok.

To set up a valid platform, you need to follow the 11 tips and tricks given below:

• Use relatable hashtags.

• Give a hashtag competition.

• Use TikTok tools in your post.

• Use TikTok ads.

• Follow recent trends.

• Make clips interesting and clear.

• Plan a campaign.

• Optimize SEO.

• Use full-screen vertical.

• Use proper caption for CTA.

• Leave a question for the audience.

 

What are The Best Practices for TikTok Marketing?

Brands are buzzing with inventing content that can act on their business to entertain and inform the viewers. But the main goal should be to make brand awareness via users appreciating the media you upload. There’re practices. That you should adopt

Building a Strong Community

TikTok will be boring if you don’t have a group.

Leadership is an identity of your tone. Be a leader and build your circle. 

Make a clear connection and communication with users. As well need to improve the lack of your business. Sometimes community helps you to have the courage to stand with the flow of competition.

Engaging with your Followers

Your followers are concerned about your invention. You should satisfy them. Holding their mind in your content helps you to set a remarkable reach. So audience interest is required. It can be made possible by

• Use sparking captions to grab the attention of the viewer. And try to be authentic and exceptional. 
   

• Try to use eye-smoothing tools in your videos.
   

• Go live to build a friendly bond.
   

• Arrange some online contests.
   

Collaborating with TikTok Influencers & Creators

It’s the fastest way to boost the reach of your channel. Make a how-to video with creators.

Go live with them for product reviews. Mimicry with them wearing your brand.

Give your contest results through them. Use brand hashtags with their name.
 

Staying Updated with the Latest Trends

It’s our nature to focus on the present. Isn’t it?

1. Try to think outside the box. Predict something relatable to a controversy.
    

2. Go with the flow of the trend.
    

3. Add your views to the clips. 
    

4. Try to create a fusion between the trend and your brand.

 

Measuring the Success of Your TikTok Marketing

We’re almost at the end of our whole concept.

But! Don’t we leave our focus?

Can you reveal it? It’s the results.

After adopting every trick, tip, strategies. Nothing going to be marked except success.

The number of your followers, hashtags per video, count as shares, and a blasting comment section measures success. Let's have to observe some practicals.
 

Defining key performance indicators (KPIs)

It’s a type of conduct index. Measurement of the responses to posts for a specific period. For Tikok marketing it can be

• A number of recent viewers.
   

• The ratio of new subscribers.
   

• Rate of reach and reaction for each upload.
   

• Best time to post.
   

• Make the ratio of total reaction and followers.

Using TikTok's Analytics Tool to Measure Success

• Enter your profile.
   

• Swipe to Settings and Privacy
   

• Tap the Account option
   

• Switch to Business Account.
   

• Point a feature for your account: music, dance, personal blog, education, media, sports.

• Add e-mail 

You’re done. What next? Now you can learn about your users, access sounds, and find out the upcoming.
 

Adjusting Your Strategy Based on Results 

You should accept both ups and downs. All that you need to do are,

• Just adopt some changes.
   

• Make a twist with your ideas and experiments.
   

• Focus on your outcome and Change your steps.
   

• Try to evaluate your current situation.
   

• A small change in your plan can turn your result identical.

 

The Bottom Line

Audiences are the only path for a creator to stay in the field for the long term. But what are you going to present to them is your choice? Try, change, and modify the strategies according to your perception. Also, you can share your conceptions with us.